Cultural Heritage

Carrying forward a millennium of incense tradition, promoting Eastern aesthetics

Mission to Inherit the Eastern Fragrance Culture

Incense culture is a vital part of traditional Chinese heritage, carrying millennia of history and wisdom. We are dedicated to preserving, passing down, and promoting this precious intangible cultural heritage—enabling more people to learn about the art of incense, embrace it, and carry it forward.

Learn

Academy of Incense Culture

Our instructor team, comprised of master incense artisans and traditional culture experts, offers systematic and professional incense courses. From foundational theory to hands-on practice, from scent appreciation techniques to incense ceremony etiquette, we comprehensively cultivate your incense arts expertise.

Faculty Team

Instructed by a provincial-level intangible cultural heritage inheritor, an experienced incense master, and a scholar of traditional culture.

Curriculum

•Beginner Course: Introduction to Incense Culture and Basic Olfactory Tasting
•Intermediate Class: Incense Ceremony Planning and Practical Training
•Advanced Course: Incense Master Certification & Independent Teaching

Live

Cultural Activities

Vibrant cultural exchange events connecting incense enthusiasts and professionals

Agarwood Culture Festival

Festivals

A week-long cultural festival featuring exhibitions, forums, and immersive experiences

National Incense Culture Competition

Tournaments

A professional competition for incense enthusiasts nationwide, showcasing skills and sharing insights.

Famous Fragrance Club

Gathering

Invite renowned incense masters to host an intimate gathering for in-depth exchange and appreciation.

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Intangible Cultural Heritage Inheritance

Dianbai Agarwood crafting techniques, a provincial-level intangible cultural heritage, embody millennia of artisanal wisdom. We have established a comprehensive inheritance system to ensure this ancient craft is passed down through generations.

Skill Protection

Systematically organize the complete traditional process of agarwood incense formation, harvesting, and manufacturing to establish a digital archive.

Successor Training

Establish a special fund to support young apprentices learning from intangible cultural heritage inheritors, cultivating the next generation of artisans.

Cultural dissemination

Bring fragrance culture to schools, communities, and enterprises through educational outreach programs to expand the reach of this intangible cultural heritage.